If you possess the required certifications, you can advance your career in digital marketing. There are hundreds, if not thousands, of credentials available for marketing professionals. To assist you in developing your abilities and advancing your profession, we have put together this list of reliable digital marketing certificate. We selected these courses to demonstrate to you the greatest free resources for learning how to use today’s most essential digital marketing skills as well as the most renowned professional marketing companies available on the market.
What is the function of a digital marketing certificate?
A marketing certificate can be useful if you feel you need more formal training in marketing skills including media marketing, search engine optimization, email marketing, customer development, market research, and strategic brand management. By enrolling in digital marketing certificate classes. You can learn about marketing technology such as social networking sites, Google Ads, Hootsuite, HubSpot, and other web analytics tools.
Which qualifications are in demand?
The most sought-after certificates are those in digital marketing. Among the most sought-after credentials are those in social media marketing, Google Ads and Analytics, and HubSpot email and inbound marketing. Below you’ll find more details on these credentials for digital marketing.
Should you get a certification in digital marketing?
There is no one solution that applies to everyone. But there are a few things to consider before deciding whether or not to obtain a digital marketing certification. If you want to increase the online presence of your business, a digital marketing certification might be quite helpful.
Additionally, earning a digital marketing certification can help you become familiar with platforms like Hootsuite, Google Ads, or HubSpot email marketing on your own schedule and for a lot less money than taking undergraduate college courses. On the other hand, you might not require a certification in digital marketing if your business merely needs to use the internet for simple marketing goals.
What procedures must you take to qualify as a marketing professional?
You don’t need a certification to work in marketing. But there are various ways to become a competent marketing professional if you do.
You can enrol in various courses at a university, online programmes provided by marketing platforms and businesses, or particular in-person classes provided by trade associations and organisations of seasoned marketers. In the sections below, learn more about each of these certification categories.
Credentials from reputable universities
The increased demand for marketing credentials has prompted numerous accredited universities and colleges to respond. While some university credentials are geared toward seasoned marketing professionals. Others are meant to be a stepping stone for people changing careers or recent college grads joining the sector. Whether you’re a seasoned marketer or a recent entry. Having the name of a prestigious university on your resume can help you progress professionally.
Numerous continuing education programmes are offered by Ivy League universities, including Cornell (eCornell) and Harvard (Extension School), through which students can earn certifications in marketing strategy and marketing management.
These colleges provide a wide range of programmes, each with its own price, length, delivery method (online or in person), and focus. Most certification programmes have a price tag of $2,000 to $5,000, but some can go up to $15,000.
Before enrolling in a certification programme at a reputable university. Be sure you know what you’re obtaining. While some courses in the same price range last only a week or less and do not grant college credit. Others in the same range last months and do.
Certificates in digital marketing for specialised skills
Certifications for particular services or programmes could make you stand out on your resume and keep you up to date in the always evolving world of digital marketing. There are several free or low-cost credentials available for specialised skills.
The marketing industry you work in and the agency or company you work for will largely determine the type of certification that will be helpful to your career. A few of the most well-known and reputable marketing skill-based certificates are listed below:
- Personal Requirements for Google Analytics
- Assurance from Google Ads
- Formula for Facebook
- Training for Twitter Flight
- HubSpot’s Inbound Certification
- HubSpot Content Marketing Certification
- The HubSpot Email Marketing certification
- Hootsuite Social Marketing Certification
- certifications from organisations and trade associations
While some certificate-granting organisations are legitimate professional associations that offer major credentials. Others are for-profit education enterprises that are not industry leaders. Other marketers who keep up with industry news will be aware if you’ve received certification from one of the organisations listed below.
A nonprofit organisation called the American Marketing Association was founded to
Along with hosting educational networking events. It also provides the American Marketing Association Professional Certified Marketer programme. And shares knowledge about the profession through its publications and partnerships.
The four courses in the AMA’s certification programme are: content marketing, digital marketing, marketing management, and sales management. Each programme starts off with a free practise exam and an introduction of the certification’s abilities.
The AMA-approved learning route for digital marketing on LinkedIn Learning consists of videos and lessons. After that, you have to finish a 120-question multiple-choice test. You must receive at least 80% on the test in order to pass the certification. The cost of the digital marketing programme is $249 for AMA members and $349 for nonmembers.
The marketing management programme comes with a free manual. And the AMA Marketing Management Study Package ($99 for members, $149 for nonmembers). The additional fee for the certification exam is $99 for members and $299 for nonmembers.
On the AMA website, you can review the subjects you must be familiar with in order to pass the free practise test for the Sales Management track. The certification costs $349 for nonmembers and $249 for AMA members.
Just like with the Sales Management track, you can obtain all of the course material you need to know on the AMA website. Where you can also take a free practise test. Both AMA members and nonmembers must pay the same price: $249 for members and $349 for nonmembers.
You must fulfil 30 continuing education units (CEUs) every three years, with a minimum of 10 units per year. And recertify every three years in order to maintain your certification in either profession, according to the American Medical Association (AMA).
A nonprofit organisation called the Interactive Advertising Bureau
The Interactive Advertising Bureau, which has more than 650 media and technology companies as members, provides four certification programmes: digital media sales, digital ad operations, digital data solutions, and digital media buying and planning. IAB certifies both members and nonmembers. Albeit the price for nonmembers is higher.
According to the IAB, certified marketing professionals must recertify between 9 and 24 months after receiving their initial certification. To keep your certification, you might need to complete CEUs or retake the certification exam. However, some certifications have specific qualifying restrictions. So read the guidelines carefully before choosing a programme. The majority of the IAB’s exam and training packages cost $699 for members and $899 for nonmembers.
Having been established in 1917, 4A’s is one of the biggest and most established professional marketing organisations in the country. Through its Benefits section, which serves 740 member agencies at 1,400 sites. It provides coverage for more than 164,000 marketing agency employees. The learning and development programmes provided by 4A’s include webinars, workshops, lectures, and multiday networking events.
The main qualification it provides is the IPA Foundation Certificate. Which is delivered in association with its sister organisation in the United Kingdom, the Institute of Practitioners in Advertising.
The IPA Foundation certification programme is intended for recent college grads and newly hired marketing professionals. It includes 35 hours of online instruction. Certification costs $600 for members and $850 for nonmembers.