Customers frequently decide to buy gift cards when they want to surprise their loved ones with a gift that is something a little more unique and enticing than cash as a gift. This rule applies to all company types, including restaurants, shops, supermarkets, and more.
Customers hunt for gift cards all year long, while the holidays are often the most popular time to buy them. They can be bought as thoughtful gifts or for significant occasions like weddings, birthdays, or graduations. Such a loyalty program goes beyond simply giving loved ones gift cards. According to a recent study, more than 70% of customers have purchased gift cards for themselves in the past couple of years.
Due to these stats, you might be wondering why people opt to buy themselves gift cards in this situation. Today, a lot of gift cards can be connected to loyalty programs. The restaurant can then provide special deals and rewards to patrons who decide to keep reloading and paying using gift cards.
Well, a consumer effectively pre-pays for future purchases when they buy a gift card from your business. Sometimes, the intended future purchase never materializes, in which case you keep the entire value of the gift card as profit.
Advertising tips to earn more profit with your Restaurant loyalty program
Gift card loyalty software is simple to advertise because they are now seen as a thoughtful gift. It is safe to assume that 93% of your diners are aware of the advantages because they have either bought or received gift cards. Therefore, stress the existence of gift cards rather than how fantastic your gift card program is. Here are a few techniques for using it:
- Gift card loyalty software is like a menu item for restaurants. Include a buy on your separate dessert menu and place it immediately after the entrées at the bottom of the menu.
- Make gift card holders-only deals and include them on the menu. The extra incentive may be related to cost savings or exclusivity.
- Offer enticing packaging that will appear excellent when enclosed in a greeting card or when delivered as a gift on a birthday or anniversary.
- Make a little video highlighting your Restaurant loyalty program. It doesn’t have to last more than 30 seconds. The video might go viral in your neighborhood if it’s a success.
- Offer free gift cards to customers to make it simple for them give to promote it between co-workers and friends.
It’s likely that they’ll let someone else know about your gift card loyalty program platform as well, further promoting the fact that your business now provides gift cards.
It is therefore very clear that a loyalty program platform could significantly influence the atmosphere, draw more customers to your restaurant, and ultimately boost revenue. Ensure to connect with us only at Novus Loyalty additionally to make your restaurant gift card program a lot more enticing to fetch more users that tend your restaurant business towards an incomparable profit