Home » How to Use the Golden Ratio in UX Design to Boost Your Brand

How to Use the Golden Ratio in UX Design to Boost Your Brand

by Maaz
UI/UX design company in bangalore

The Golden Ratio, 1.618, also known as Phi, was named after the Greek sculptor Phidias in 1509 by mathematician Luca Pacioli, and it has been debated over ever since with regards to its aesthetic value in art and design since the Renaissance period when painters like Leonardo Da Vinci used it to enhance their artworks. Nowhere is this mathematical principle more relevant today than in modern day UX design. Consider these examples of how to use the Golden Ratio in UX design to create eye-catching and appealing online designs that will enhance your brand’s appeal and popularity among your target audience.


The golden ratio: A brief history


The golden ratio has fascinated people for centuries. It’s been studied by artists, architects, mathematicians and scientists who have all come up with different theories about it. Some say it’s a universal law, while others say it’s just an interesting mathematical idea. No one is really sure what to make of this ratio, but some believe that if you place two objects together according to the golden ratio, they will look more appealing and natural than when they are placed at random or not according to this ratio.


How to use golden ratio effectively?


The golden ratio has been used for centuries by artists and designers alike. It is an essential element of design that can be incorporated into a variety of different things, including websites and mobile applications. Essentially, the golden ratio is about balancing beauty with practicality. It’s not just about how something looks, but also how it functions.

The first step to incorporating the golden ratio into your work is by identifying what you want to accomplish with it. This can be anything from more aesthetically pleasing designs, simpler layouts, or better overall user experience (UX). Once you know what you are trying to achieve, figuring out how much of a role the golden ratio will play will be easier.


Case studies


  1. a) Apple designs their iPhones and iPads with a golden ratio of 1:1.5, which is evident in their rectangular screens. This makes it easy for customers to hold and operate these devices with one hand.
  2. b) The golden ratio also influences how brands use social media. Instagram, for example, has an aspect ratio of 16:9, which is 1.6:1—within the range of the golden ratio! This aspect ratio makes it easy for users to scroll down on their feed without having to flick back and forth between different posts, giving them a more enjoyable experience on Instagram that makes them want to come back again and again.


What’s next?

Now that you have an idea of what the golden ratio is and why it matters, you can use these principles as a guide for your design. If you’re still not sure about how to apply this ratio, here are some quick tips on how to get started: 

-Balance your visual elements by organizing them according-to their size and position. 

-Create balance by making sure different elements are placed at opposing sides of the page.


Reference list

The Golden Ratio is a ratio that can be found across many aspects of design, art, and architecture. It’s also known as the Divine Proportion, or Phi. The number 1.618 is derived from adding together 1 and 1/√6 and then dividing by 2 (1+1/√6=2(1+2)/2=3+4/2=5). So what does this number mean for design?


Final Note

Creating a website that communicates your business goals and ideals effectively is difficult. When it comes time to choose a design company, you’ll want someone with experience and an eye for design. Websites created by professional designers have a higher conversion rate than those created by amateurs. A website built with the help of a UI/UX design company in Bangalore will also be more attractive and easier for visitors to navigate.


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