Explore the business as per trends goal with Digital Marketing Agency in Guwahati!
Do you find it hard to generate leads for your business? Its time to look for other lead generation strategies that helps you leverage digital tools and technologies. In the recent times, the digital era has changed the way we do business and keep up with its demands like a well-oiled lead generation machine.
However, it can be challenging to figure out the right methods that can bring you most leads and align with your business goals. So, how can you determine which strategies get you the highest-quality leads and a positive return on your investment?
Here we discuss the best digital marketing strategies for lead generation.
#1: Using content marketing to establish thought leadership
If you haven’t been producing content already, then this should be the first step towards your lead generation strategy. As per a survey, over 96% of B2B buyers want content from industry thought leaders and 47% of buyers read 2-3 pieces of content before contacting a sales rep.
Talking about the pain points of your customers is how you provide them relevant content. Regularly post blogs, tips, strategies, interviews, and press releases regarding the industry. Also, script extensive product guides that visitors can download from your website. This way, you can collect the data of all these contacts and then enroll them in a lead nurturing program to keep engaged and pitch them more content regarding product and services. Don’t forget promoting the content with SEO, social, and emails. You can also send them promotional content on SMS via a bulk WhatsApp service provider.
Social media can bet powerful tool for lead generation. To acquire better leads via social media, you must invest your time and efforts into building an engaging audience that you can easily convert from visitors to leads. But firstly, you need to figure out the right tool for your business. Also, you can run paid social media campaigns on Facebook, Twitter, LinkedIn and other relevant platforms.
Depending on whether you run a B2C or B2B business, you can choose the platform where your audience spends their most time. And then you can focus your organic and paid efforts on it.
#3: Optimize your sites for local SEO
Organic search, of course, is the most valuable long-term lead generation tactic, but there are over 200+ factors that influences how Google ranks your page with the SERPs. 72% of consumers perform a local search before visiting a store or purchasing products.
Local SEO allows you to tap into surrounding community and help users who are looking for your services the most. With mobile traffic achieving surmounting heights, local SEO performed via a leading digital marketing agency in Guwahati will help you target users when you’re needed most. So, start by checking that your name, address, and phone is consistent with the website and you have active listings on platforms like Yelp, Facebook, and Google My Business. You can also ask your users to leave a review whenever they shop from your websites.
