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Germany and German Tech Publications

by saira

The Top German magazines that every startup must be aware of

Germany is famous for its media landscape that is vast. Technology and commercial media are definitely not an exception. This is greatbecause it means there’s the perfect publication, whether it’s print or online, that is suitable for all. It can be quite difficult to select the best kind of media outlets to meet your requirements, especially when you’re not a German native speaker.

 german tec magazin

“If only there was a list with the best tech, startup and entrepreneurship media out there,” you claim? We’re here to help!

Here is our list (in an order of fair alphabetical order) of the media outlets we believe are the most effective and most important media channels to (young) creators and anyone else who is interested in technology!

brand eins

Brand Eins is a monthly business magazine which focuses on economic and (socio)political issues. Each issue is devoted to a particular subject matter on a particular topic, such as “money”, “work”, “innovation” or “love”. With 311K copies by the end of 2019 and 300k monthly online users It’s one of the most prominent publications for businesses in Germany. The publication claims to search to comprehend the economics and develop something fresh. The cover’s artful design typically is a real eye-catcher at the stand of the newspaper!

Business Insider

Although this German publication of this well-known business publication isn’t so prestigious like its American older counterpart however, it should not be ignored. But, you should make sure to pitch to the German editors at this publication by submitting in-depth stories only that are related to media, finance technology, tech, or other sectors. The team may not be as big as they are today but they’re always looking for new stories.

The month of April, 2020 saw the owners of Business Insider and Grunderszene, Axel Springer AG, decided to join both editorial departments. Although the editors in charge and both brands remain however, the publisher hopes the physical union of the editorial offices will enable each format to gain from one and each other. In the future, both formats will be created in the same location.

Business Punk

Business Punk is an upcoming business lifestyle magazine with an interesting attitude and uncompromising content. The magazine also discusses and reviews business leaders who are successful as well as young entrepreneurs and the business rebels. Based on their slogan “Work hard. Play hard” Punk is a business magazine. Punk is designed for the innovative doers and the forward-thinkers. The circulation of its print edition is 35.000 Exemplars and its website is home to around 300k users who visit it each month. It is only recommended to make contact with Business Punk if you’re cool enough to present your business idea to your local bar patrons since this is an option in their models for entrepreneurs. Also, you can share your embarrassing experience at work with them . Your choice!


Capital, published by the second largest publication house Gruner + Jahr, is a top business magazine. That covers analyses, reports and opinions from the business world and personal financial. The circulation per month of their printed magazine is greater than fifty thousand copies, while Capital.de boasts 880k monthly readers. The newspaper reached its peak at the end of the 70s. It was founded in the 1970s with the slogan: “The economic human and the human economic”. In the following years, Capital’s editorial office was amalgamated with Financial Times Deutschland, Impulse and Borse Online. After the closing of Financial Times Deutschland in December 2012, Impulse and Borse Online were bought and the editorial offices of Capital relocated to Berlin.

Computer BILD

Computer BILD is one of the most popular computers’ magazines published in Germany and is part of the Axel. It is published twice a week and had 692K print readers in the year 2000. The site has over 50 million monthly visitors. Beyond computer issues it also covers the issues of telecommunication, HiFi video and television. In the field of computer magazines it is thought of as to be one of the top players. But, bear your eyes on their target market is more like the typical Joe not the tech-savvy nerd!


Computerwoche is a biweekly published magazine that is aimed at all people interested in IT issues and decision-makers in mid-management. The main focus of the IT-Fachverlag International Database Groups’ publication is to provide investors with information on the economic outlook and technological trends of medium-sized and large-sized companies that operate in the IT sector. Other subjects include analysis, case studies reports on projects, industry news portraits and news. This is the source for any SaaS news you’re interested in. The magazine had 20K print-sells in 2019 and 1.5 million monthly visitors online.

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