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German Publications

by saira

German publications every startup must know

Germany is known worldwide for its rich media landscape. This is true for both business and tech media outlets. This is wonderful because it means everyone can access the same publications, either online or print. Sometimes it can be hard to choose the right media outlets, especially if you don’t speak German.

german livestyle magazin

You may think “If only there was an index of the top tech, startup and entrepreneurial media,” Well, we’re glad you asked!

Here it is: our list in alphabetical order of what we consider to be the best and most influential media outlets available for (young and aspiring) founders and anyone who truly loves technology.

brand eins

brand eins magazine is a monthly business magazine. It covers economic and (socio/political) topics. Each issue contains a different focus, such as “money”, “work”, innovation” or “love”. It is one Germany’s most prominent business magazines with a 311K copy circulation in 2019 and 300k monthly visitors online. The publications claims to aim for economic understanding and innovation. The newspaper stand often stands out because of the striking cover design.

The Business Insider

Although the German version this internationally acclaimed business magazine isn’t as famous as its American sibling, it shouldn’t be ignored. If you have in depth stories to share with the German editors, it is a good idea. Their team may not be as large as they would like, but they are always on the lookout to find exclusive stories.

Axel Springer AG owned Grunderszene as well as Business Insider. He decided to combine the two editorial offices. The brands, as well as the chief editors, will remain. However the publisher hopes that the physical merge of the editorial offices can allow each format to benefit from the other. They will be produced in the exact same building in future.

Business Punk

Business Punk Magazine is a new magazine for business and lifestyle. The magazine discusses and writes about business leaders, young entrepreneurs, as well as business rebels. Their motto is “Work Hard.” Play Hard. Business Punk caters to creative thinkers. Its monthly print distribution is approximately 35.000 copies. Their website attracts around 300k unique users each month. Business Punk is the magazine’s most popular format for founders. Share your embarrassing first job story with them.


Gruner + Jahr, Germany’s second largest publisher, publishes Capital. The magazine is a top business magazine that includes analysis and commentary as well as reports from the worlds business and personal finances. Capital.de is home to 880k monthly visitors. Their monthly printed circulation exceeds half a Million copies. The newspaper reached its peak in the 1970s. That was when the motto of Capital was: “The Economic Human and the Human Economic”. Later, Capital was merged to the Financial Times Deutschland’s, Impulse’s and Borse Online editorial offices. Capital’s editorial office moved to Berlin in December 2012 after Financial Times Deutschland was closed. Impulse Online, Borse Online, and Financial Times Deutschland were all sold.


Computer BILD (Axel Springer Media Family) is one of Germany’s most popular computer magazines. It is published two times a week, and had 692K printed-readers last fiscal year. More than 50million people visit the site each month. The site covers topics other than computer topics. The magazine publications is the dominant player in computer magazines. Their target audience is a more average Joe than a techy nerd, but they are still very important.


Computerwoche, a weekly newspaper for IT professionals and decision-makers in mid-management, is published every week. IT-Fachverlag International Data Groups provides investors with information about the economic situation, technical trends, and financial outlook of medium-sized to large IT sector companies. Other topics include industry news, portraits and analyses, as well project reports, portraits and news. You can trust this magazine to provide all the SaaS news that you need. It had 20K printed-sells in 2019 as well as 1.5 million monthly readers online.

Deutsche Startups

Deutsche Startups Magazine is a business magazine by Alexander Husting (and Stefan Vosskotter). The German startup scene is being covered by the magazine since it was founded in 1998. Both offer insights and information about the latest news, investment opportunities, and trends. Established more than 10 years ago, the magazine has 350K visitors per month and is an important news platform for startup-related topics.


DIE ZEIT Germany’s leading newspaper is the largest. It is publications once weekly, on Thursdays. The newspaper covers all areas of society and all topics. The whole country will be interested in you if you are mentioned in an issue. Its website receives over 82 Million visitors monthly, while the print version was viewed by more then 2.1 Million people in 2019.

DIE ZEIT is renowned for its feuilleton section and politics. But, a major strength area of the digital and ZEIT University sections is the digital and ZEIT ZEIT Campus section. It is an area that is attractive to start-ups.

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