If you’re thinking about investing in a high ticket sales opportunity, you’ll need to prepare yourself for the risk involved. These offers tend to be exclusive and limited in scope. To choose the right opportunity, buyers have to weigh their desire to solve a problem with their fear of losing money. There are ways to reduce the risk of making the wrong purchase.
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Relationships
Building relationships with customers is the key to high ticket sales. A long-term relationship is more valuable than a one-off sale, and high ticket customers typically spend 31% more than new customers. In addition, these customers are often less price-sensitive, making them an important asset for retailers. It’s not a good idea to treat high ticket shoppers like they are just another short-term prospect, though. Instead, you should build relationships with your customers by understanding what they want and what they need.
Relationship selling can be applied to both B2B and B2C situations. For example, Alex Dawson recently spent an hour talking to a client’s 19-year-old daughter. Although he didn’t directly benefit from the interaction, it made the client happy and opened the door for future relationships.
Pre-sales routine
A successful pre-sales routine begins with a structured customer discovery process. This will allow your sales team to better understand your target customer’s needs, as well as the expectations they have for your solution. A robust pre-sales team will also be able to streamline the sales process and increase efficiency. A successful pre-sales routine also includes promoting your solution across multiple social media platforms. Make sure to tailor the content for each social network to reach the right audience.
Pre-sales activities are essential to the success of B2B sales. These activities should involve working with customers to understand their pain points and share knowledge. In addition, the process should be highly technical, with every detail scrutinized to ensure that you are providing the most effective solution.
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Personalization
Personalized one-on-one experiences are proven to increase sales and influence consumer behavior. In fact, 40% of U.S. consumers have purchased a higher-priced item after receiving personalized service. Another Infosys survey found that 86% of respondents said that personalization affects their purchase. When done correctly, personalization enhances the customer experience, which increases brand loyalty and positive word-of-mouth advertising.
One of the best ways to improve personalization is to use third-party data to supplement customer data. This will help weed out random purchases and prevent mistakes. While it can be expensive to create a database of all your customers, a well-crafted personalization strategy will make your customers feel welcomed and appreciated.
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Consistent follow-ups
Consistent follow-ups are crucial if you want to maximize your conversion rates. According to a study by the Association of Sales Executives, 81% of sales occur after the fifth contact. If you’re a small business, follow-ups are even more crucial.
When following up, you should try to offer value to your prospects. It can be as simple as a free e-book or a case study. Try to be brief, as most people don’t have the time to read lengthy emails. In fact, a well-crafted follow-up should be only a few sentences. And remember, 56% of email recipients read emails on mobile devices.
