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Differences Between Traditional and Digital Marketing

by jackreacher101
Digital Marketing

There is no separating digital marketing from traditional marketing. Both strategies produce good results, regardless of the business concept. However, the digital age is growing like wildfire, and brand-consumer interaction can be crucial for customer loyalty.

 

Why is digital more profitable than traditional marketing?

It does not detract from traditional marketing (also known as offline marketing), but it focuses its actions on the product or service to increase sales.

Digital marketing, also known as online marketing, uses its actions to connect with users and convert them. Your digital strategy handles your marketing manager but do you know who is a marketing manager in a company?

This is a comparison list of reasons digital marketing is more lucrative than traditional:

  1. Segmentation

  • Traditional marketing: This message is for everyone. The audience is studied in terms of their age, gender, location, salary, as well as the studies they have done.
  • Digital marketing: We study the interests, behavior on social media, and other demographic characteristics. Only select segments will receive the message. We can define market niches.

 

  1. Communication

  • Traditional marketing: It’s unidirectional, linear. The user is passive and can not generate any response from the company. To influence buying behavior promote a message via mass media.
  • Digital marketing: It’s bi-directional and interactive. Establish relationships with customers and the company. Consumers are more likely to trust the company. The company fosters dialogue and responds to the needs of the public.

 

  1. Positioning

  • Traditional marketing: A brand’s presence is due to traditional channels like radio, television, press, television, events, and conferences, as well as printed materials or advertisements.
  • Digital Marketing: A brand’s presence is due to the Internet, the use of digital channels like social networks, e-mail marketing, web page design, corporate blog, applications, and online shops.

 

  1. Profitability

  • Traditional marketing: An entrepreneur rents advertising space on billboards or in media. This requires a large investment of time and money.
  • Digital: A businessman may hire another type of advertisement space in the digital market via Facebook ADS or Google ADS. This generates proposals based on his business and budget.

 

  1. Advertising

  • Traditional marketing: Ads are specific to certain times and locations. It takes time to find customers and buyers. Advertising can be intrusive and reach an audience who did not request information about the brand.
  • Digital: It’s easier to make purchases in a few clicks. Advertising is less intrusive, and it reaches a targeted audience who trusts the brand.

 

  1. Measuring

  • Traditional: Because it targets everyone, the results may not always be quantifiable. This includes the creation of offline surveys that measure customer behavior and gather opinions about the brand.
  • Digital: The Impact Social Media. It also includes the creation of online surveys that measure the market and user behavior.

 

  1. Loyalty

  • Traditional marketing: The actions and strategies are designed to increase sales. It is hard for buyers to access the brand. Instead of promoting its vision and mission, it pays little attention to its suggestions.
  • Digital Marketing: A brand that is not “untouchable” no longer worries about its audience. It listens to them, which increases the connection with its audience.

And if you want to learn more about marketing contact Digital Specialist for more practical help.

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