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Clothing Brands that are Ruling Pakistani Fashion Market

by LaMosaik
Pakistani Fashion

Pakistani clothing fashion is known for their classical cuts, detailed work, and vibrant colors—and now you can find them in your closet. Our clothes are known to represent our tradition and culture along with a touch of modern tailoring and details.

The leading Pakistani brands in women’s apparel have really stepped up their game in the past decade; from Sapphire Retail and Ethnic by Outfitters to fast fashion and high-end couture, Pakistan has proved to be the fashion capital of Asia.

Pakistan Textile Industry – Pakistani Fashion

As the textile industry grows in Pakistan, so does the international recognition of Pakistani brands.

Pakistan’s textile industry has become an integral part of the country’s economy and is contributing to its growth. Over the past few years, it has also become more prominent internationally. During her visit to Pakistan, Kate Middleton wore several beautiful ensembles from renowned Pakistani labels, including Elan and Maheen Khan. The top clothing brands have transformed the Pakistani retail industry and a few brands have been an integral part of this transformation.

But there are a lot more designers in Pakistani Fashion than that! Here are some of our favorite labels to keep an eye out for:

1) Sapphire

2) Limelight

3) Ethnic By Outfitters


Sapphire Fashion is a high-quality fashion brand that offers designer wear at affordable prices. The company has been in the business for over two decades. And it is also known for using pure fabrics and innovative techniques to decorate its pieces. In 2008, they opened their first store in Karachi. Now, Sapphire Fashion has grown into a successful business with over 30 stores in 19 different cities of Pakistan, including Lahore, Karachi, Rawalpindi, Islamabad, Hyderabad, and many more cities.

It operates an online store where you can shop the complete variety of the brand from there. And you can avail of free shipping on local orders worth Rs 2000 or more. Sapphire uses its stores and online store to bring you all kinds of products from every category you could imagine—from dresses to shoes to accessories to kurtas and more! You can shop everything you need right here on sapphire.pk.


Limelight (Maypole Pvt. Limited) is a well-known fashion clothing company founded in 2010 that sells clothing for women, men and kids. They have been in business for the past 10 years. And have gained a lot of popularity due to the quality of our products and services.

They are offering a wide range of products from dresses to suits. We also provide different types of accessories like bags, khussa shoes etc.

Ethnic By Outfitters

Ethnic is the iconic Pakistani clothing brand that has been around for over a decade.

It’s a brand that offers you clothes that are made from the finest materials in Pakistan, and then carefully crafted in their own factory. The result is stylish, high-quality clothes at prices that won’t break the bank. With a growing chain of 37 stores all over Pakistan at almost every notable location. And in all major malls across the country, Ethnic is one of the first Pakistani brands to introduce fusion wear. For women with the concept of complimenting both eastern and western culture.

If you’re looking for something that’s going to stand out from the crowd, Ethnic is your go-to!


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